Nadim Sadek · Mensch Publishing
Quiver,
don’t Quake
The Most Important Book Creatives Will Read This Decade.Mark Williams, Editor-in-Chief, The New Publishing Standard · TNPS Story of the Year 2025
From the author of Shimmer, don’t Shake, translated into more than 10 languages.
Available in paperback, Kindle and audiobook (read by the author).
A new concept for the age of AI
When you prompt an AI, you commune with The Panthropic: the distilled wisdom of us all.
Every conversation with an AI is a conversation with a compression of all human knowledge, creativity and expression. The collective unconscious, made suddenly articulate. Nadim Sadek calls this The Panthropic, and it changes how we think about what AI really is.
In Quiver, don’t Quake, he shows how The Panthropic unlocks new voices, workflows and industries, from studios to classrooms and city halls. AI as Allied Intelligence: an enabler, a collaborator, a creative duet partner. The book was itself written with nine different large language models as creative partners, a living demonstration of its central thesis.
What you’ll find inside
What readers are saying
‘Bloody Brilliant! Should be required reading in all universities for all creative subjects, and every marketing department in the world needs to insist on it being read by all their people too.’
Dixie Maria Carlton · Amazon USA‘Should be taught in every school and university. The idea of “calibrated trust” particularly resonated with me.’
Sarah Chen · Amazon UK‘Nadim Sadek is my favorite thinker writing about AI. QUIVER is by far the most thoughtful, and useful.’
NYC mom · Amazon USA‘It has motivated me to resurrect and add about 15,000 words to a piece I’ve been trying to write since the lockdown.’
Keith O’Malley Farrell · Amazon UAE‘Such an infectious enthusiasm for the way AI can be an enabling, democratising collaborator for human creativity. This well-written, optimistic and necessary manifesto is for all who want to know how dialogue with this new Allied Intelligence can cultivate and amplify the human spark.’
Ziyad Marar · Amazon UK‘A thoughtful, hopeful, and energising read for anyone navigating the new frontier of human imagination.’
Emma House · Amazon UK‘This book completely flipped my mindset about AI. Instead of seeing it as a threat, Sadek shows how it can spark better ideas and make the creative process smoother.’
Owen Prescott · Amazon USA‘I confess a particular appreciation for his concept of “Panthropism” – the recognition that engaging with AI means entering into dialogue with the distilled essence of human knowledge and expression.’
Meru Gokhale · Scroll.inAbout the author
Nadim Sadek is Founder & CEO of Shimmr AI, delivering autonomous advertising for book sales. Working with over 200 publishers worldwide, including the Big 5 who’ve validated it as globally-scalable AI technology, Shimmr won AI Startup of the Year in London, Startup of the Year in Frankfurt, and Startup of the Year at Futurebook 2025.
A published author, Nadim wrote Shimmer, don’t Shake (Mensch, 2023) and Quiver, don’t Quake (Mensch, 2025). His forthcoming The Farlands Adventures comprises ten children’s books, published by Wonder House. He writes a monthly column for The Bookseller and delivers global AI thought-leadership talks. Two of his books have been translated into more than 10 languages. He is currently writing a new book on the psychology of motorcycling and its brands.
Half-Irish and half-Egyptian, Nadim grew up around the world, living in Africa, Asia, Europe and the Caribbean. He trained as a psychologist at Trinity College Dublin, founded global market research firms (Sadek Wynberg Research, acquired by WPP), a whiskey, food and music business on an Irish island, and an AI brand-management platform. He manages Warner-signed artist Shaefri and presents motorcycle reviews on Boss Bikes Club.
Explore Nadim’s work, thinking, and forthcoming books →
Also by Nadim Sadek: Shimmer, don’t Shake: How Publishing Can Embrace AI
Ideas from This Book
The concepts introduced in 'Quiver, don't Quake' are part of a larger framework explored across columns, conversations and a dedicated site.
The Panthropic
When we converse with AI, we commune with a compression of the collective conscious of humanity: every text, every idea, every expression distilled into a single conversational partner.
Explore the framework →Allied Intelligence
AI as enabler, not apex predator. The case for seeing artificial intelligence as an ally whose value depends entirely on the quality of human intention brought to the conversation.
Read more →The Creative Duet
Humans bring System 1: the spark, the intuition, the lived experience. AI brings System 2: analytical, structural, pattern-recognising. Together, they form the duet.
Read more →Calibrated Trust
Earned confidence through iterative collaboration. The antidote to both blind faith in AI and reflexive fear of it: trust built through repeated experience of what the machine can and cannot do.
Read more →If you create anything, this is your field guide.
Available in paperback, Kindle and audiobook.